Mark scheme, including the levels grid and indicative content

Examiner's comment
The nature of these questions means that students cannot rely on reciting knowledge. Questions will ask them to bring together aspects of their sociological knowledge in ways they are unlikely to have done before. It is therefore important for students to allow time to think about how to answer the question. Students should be made aware that there are two types of 10 mark questions. These have different requirements and different mark schemes. There are different marks available for the assessment objectives. 10 mark “outline and explain” questions have more marks available for knowledge and understanding, and none for evaluation. Introductions and conclusions are not required for 10 mark questions and take up valuable time. It is helpful if answers are set out to clearly indicate the two separate points, with wording such as “One way/reason is…” or by starting a new paragraph for the second point. Answers that give more than two points are unlikely to develop two of them sufficiently. Question 1: This was well answered. Students were able to develop points about, for example, products or services based on sexuality and ways that consumption can symbolise sexual identity.
Notes from the mark scheme and report
- two ways consumption relates to sexuality (symbolising sexual identity, products/services marketed to sexual minorities, the pink pound, heteronormative constraints)
- drift into gender in general = 1–3
- well answered






















